Salon Feature: Scott Musgrave of Scott Musgrave Hair in Cary, NC.
Scott Musgrave of www.ScottMusgravehair.com is one of our newest retailers of Jessicurl products and we are SO happy to have him join the Jessicurl family. Scott is extraordinarily passionate about curly hair, as you’ll see during the interview, partly because he’s a curly himself. :) Scott is located in Cary, NC and after seeing a bunch of before and after pictures on his blog and website, I can say with 100000% certainty that I would absolutely let him cut my hair. :) In fact, I wish he was closer so that he COULD cut my hair. :) Maybe someday I’ll get back to NC and we can make that happen. In the meantime, check out this interview with Scott below where he shares some of his insights and philosophies about curly hair and his approach to loving it. :)
How long have you been in business?
What made you go into the hair business?
I was dating a woman at the time while I was building houses and was 2 years out of the Marines. She was in hair school and saw my artistic side through my drawing, sleight of hand magic that I was performing and my care for people in general. She convinced me to attend. I don’t know where she is now, but thanks to her I am in a profession that I love.
If you specialize in curly hair, what made you adopt that focus?
There was a difference in expectation, needs and desire between the curly and straight haired clients. Cosmetology school does not prepare you to handle these needs and expectations, so you treat it like you were taught to with straight hair cutting techniques, tools and products. Of course, this sets the client up for disappointment as you do not exceed or even meet these expectations. Deep in my heart I could sense the disappointment from these clients, and I really did try to help them.
So instead of just shrugging it off with an attitude of ‘I did the best I could and if that isn’t good enough, too bad’, I set out to understand these expectations and really listened to what was giving women with curly hair a hard time and started tweaking the cut on dry hair. I did 90% straight hair cutting techniques and 10% tweaking/random/ cutting when it was dry.
Over time, I incorporated more of the random cutting to now make it an organized cutting process I simply call my Curl Cut. I even have one I call a Cubist Curl Cut which is a free-form cutting method to accomplish design elements with visual balance that I do on dry hair, one curl at a time without touching your head with a detangling comb, regular comb or a towel. It is a magical process that sets me apart from 100% of the straight hair stylists out there and no one else is doing it as it is specifically designed for curly hair.
What changes have you seen in relation to curly hair in the last 10 years?
Stylists place a lot of emphasis on all forms of techniques, geometric shapes and wet hair cutting techniques and when you remove some of those elements or change the meaning of how these techniques are done, you make for some very uncomfortable stylists. Add this to the overwhelming barrage of product companies trying to profit from the movement of curly hair clients embracing their curls, and many stylists, as well as consumers, are overwhelmed. There used to be a section in the aisle of the drug store for people with curls, now there are warehouses with whole aisles filled with products for people with curls.
Lack of education and confidence are what is missing in the styling industry. Missing these two components is why stylists treat your curls with straight hair cutting tools, techniques and products. Over time, women being treated by stylists with a lack of confidence and education pass on their confusion to the person sitting in the chair and this sends a silent message to the heart of the person with curls that there is something wrong with their hair, we need to fix you or this is unmanageable and out of control. You end up getting tools and products to take home and learn to DEAL with your hair and over time, you get fed up with being treated this way and do one or more of the following: avoid salons, start cutting your hair at home, going over a year between cuts, wearing it up all the time, etc and many times getting better results than the $70 dollar cut you were paying for!
So, I took the standard salon service and restructured it to be all about The Curl. My first time clients go through a 20-30 minute Lifestyle Conversation where I go through understanding what my client is currently doing and how I can add or subtract parts to go with the vision/goal we arrive at, I listen for key parts that help me to discover what is important to her for what she wants her hair to be and do. Not just now but months from now.
This creates instant rapport and all my curly clients unload their stress through this process as they realize this is not your regular salon service where I do all the talking about ‘fixing’ your hair, it is about genuine concern for taking already beautiful hair to another level. It is important that my client be herself, not a fake being nice kind of way, but respectfully honest so we can get to the heart of the matter of making her hair beautiful. I have learned communication skills to help with strategically drawing this out from a part of my heart that relates to what they are going through and it almost seems spiritual. This may sound serious, but we have a great time and I encourage a sense of humor through this process. I have found that people with curls have a different perspective and sense of humor because of what we have been through that is not understood by those with straight hair.
How did you first hear about Jessicurl?
Part of that 20-30 minute discussion time is when some clients bring in products to look at and I go over the science and ingredients and see if they are in line for what we come up with for her vision and goals for her hair. I explain the concept of ‘filling & sealing’ to her and 9 out of 10 products have so many liquid plastics in the hair and this only goes against the vision we have for her hair and is doing the very thing she does not want - a triangle with frizz.
One lady brought in Jessicurl and I could not find anything ‘bad’ or ‘wrong’ with the ingredients. Something inside me that I call ‘The Inner Curl Mentor’ spoke loud and clear: “CHECK THIS OUT!”
Since I am a research freak, I did a lot of background research on what other people with curls were saying, read reviews of your products and saw so many positive reviews. I sent you an email and you were nice enough to call me personally. After our talk I got my package of Jessicurl and set out to give it my trial period and test it out on myself first for a week or two. Then I took it into the salon to try it out on my clients who are ‘testers’ and who will give me hard core honest trustworthy reviews. Jessicurl passed all the tests.
How long have you been carrying Jessicurl?
One month, and I wish I had found it years ago.
What sets Jessicurl apart from other lines, curly or otherwise?
What sets any curly product apart from any other line is mainly what is in it. Curlies are research fanatics and many know what certain ingredients will do for their hair, more so than ANY other hair type.
Online presence is a huge factor in building up a brands identity. I have learned that you can influence people with manipulation or inspiration and Jessicurl definitely inspires people through your website, Facebook page, blog and YouTube presence. People come and go in this business. I have noticed that you have been around for over 10 years and are always showing up here and there, a true sign of inspiring people with your passion. This overall presence builds trust and the endurance reveals to me that you are authentic and have a product that has stood the trials of good and bad. Persistence is an important value to me and I sense this in Jessicurl.
Thanks so much, Scott, for taking the time for this interview. Curlies in or near Cary, NC, get thee to Scott's chair!! :) And isn't it great to know that you can get your favorite Jessicurl products from him now too? :)
Check out Scott's blog for even more awesome curly hair info and pictures. :)